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*This resource has been tested for appropriateness in the classroom and scrutinised for safeguarding and cybersecurity issues. However, please do carry out any due diligence processes required by your own institution before using or recommending it to others.
*This is an example of a resource that is under development and may not have been fully vetted for security, safety or ethics.  Please carry out your own safeguarding and cybersecurity due diligence before using it with students or recommending it to others.

AI as a Team Teacher: Revolutionising Business Education Through AI

Sixth Form
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Teaching & Inclusive Practices
Key Stage 5
Case Study
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Chris Goodall

Head of Digital Education

Harnessing the power of ChatGPT, AI was used to develop a revision lesson on price elasticity of demand, a key concept in A-level Business Studies. Utilising artificial intelligence created a dynamic learning experience that not only strengthens theoretical understanding but also provides real-world applications. This case study reveals how ChatGPT serves as a "Team Teacher," transforming planning, teaching, and assessment, while significantly reducing the teacher's workload.

Price elasticity of demand—a cornerstone of marketing theory—is often a challenging concept for A-level Business students. In response to a request for a revision lesson, ChatGPT was used to comprehensively cover every aspect of the learning process, from pre-assessment to evaluation.

Initial Assessment: Using ChatGPT, a 20-question multiple-choice quiz based on the marketing specification is generated. This quiz is uploaded to MS Forms and shared with students via Teams. Instant analysis highlights key misconceptions, setting the stage for focused learning.

Theoretical Framework: A worksheet summarising the theory of price elasticity is developed. ChatGPT also generates five questions and answers to test theoretical understanding.

Real-World Application: Further enriching the lesson, ChatGPT crafts two case studies illustrating the concept's application in real businesses—McDonald's and Netflix.

Assessment: Students then tackle an exam question. A model answer, produced by ChatGPT based on the mark scheme, provides a benchmark for evaluation.

Peer Review: Students assess their work against the ChatGPT model, identifying strengths and weaknesses.

The AI functions as both a planning assistant and a co-educator. It empowers the teacher to focus on tailoring the educational experience, making learning more personalised and adaptive.

The scenario in this case study is genuine and based upon real events and data, however its narration has been crafted by AI to uphold a standardised and clear format for readers.

Key Learning

ChatGPT as a "Team Teacher" has the potential to radically alter the educational landscape.

This case highlights how AI can relieve teachers from routine tasks, allowing more time for personalised instruction.

Students benefit from a multi-dimensional approach that addresses theory, real-world application, and self-evaluation.


Teachers should cautiously review AI-generated materials to ensure accuracy and alignment with curriculum standards.

Additionally, the technology should not replace the personalised touch that only human educators can provide.